01.
City of Miami Gardens
02.
Situation
As a relatively new city, the City of Miami Gardens faces an uphill battle competing as a submarket in Greater Miami while progressively promoting investment opportunities. The city’s own image is another challenge, but the opportunities exist to position Miami Gardens as live, work, play city and not just as a passthrough community where fans only come to enjoy a Miami Dolphins game at Hard Rock Stadium.
Miami Gardens seized the opportunity to leverage the economic impact that Super Bowl 2020 would have being played in its backyard and to use that as an opportunity to recreate its narrative as the next frontier to attract big box newcomers to South Florida, including Top Golf, WaWa, and Waffle House, among others.
03.
Insight
We knew that the city had an identity issue and needed to be put on the map.
04.
The Execution
We were retained to reframe the city’s image, and the highlight of our work is that Blueprint secured a 30min segment of the city on the Travel Channel.
[wonderplugin_video videotype=”mp4″ mp4=”http://blueprintcreativegroup.com/Miami_Gardens_Wine_Food_Festival_Travel_Channel_Sweet_Freak_4.25.18.mp4″ videowidth=600 videoheight=400 keepaspectratio=1 videocss=”position:relative;display:block;background-color:#000;overflow:hidden;max-width:100%;margin:0 auto;” playbutton=”http://www.blueprintcreativegroup.com/wp-content/plugins/wonderplugin-video-embed/engine/playvideo-64-64-0.png”]
Reframing the narrative
In addition to securing the city’s big national PR moment, a first for the city, we also seized the opportunity to strengthen the city’s entertainment overlay when we produced the city’s Wine & Food festival from start to finish including marketing, vendors, sponsorship, design, and production.
What more details?
Contact us for the case study