Setting a Guinness World Record™ is monumental and symbolic. Building a symbol of unity as a community of villages representing diverse cultures – and then doing so while setting this world record – is even larger than life. Blueprint Creative Group is managing the marketing communications, PR execution, and social media fundraising strategy for Connecting Our Cultures as the non-profit organization sets a monumental Guinness World Record™ for the world's largest Sukkah made solely out of children's colored building blocks. A diversity of cultural organizations representing a ethnic and cultural groups are coming together as part of this UNITY Project to build this record setting Sukkah, which is symbolic of a community working, building, and thriving together.

We've been contracted by the City of North Miami- Miami's 4th largest city with 60,000 residents- to develop and execute a marketing and public education campaign for its proposed annexation plans for a small enclave surrounded by the City's boundaries. As

  • Need to know exactly how to implement effective social media ideas for your non-profit or organization?
  • Don’t know how to activate your online community to generate very specific goals?
  • Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment?
  • Need an overhaul of your online or social media presence or an expert to tell you exactly where the gaps and inconsistencies are?
  • Have very specific questions not covered in this case study or that you need more elaborate on?
  • Is your non-profit still scratching the surface and experimenting with social media?
  • Are you using social media but haven't seen the Return on Investment (ROI)?
  • Has your non-profit had some success using Facebook to build cause awareness or fundraise but not with Twitter?
  • Do you need a better understanding of how to use Twitter to engage new and younger audiences?

With the two year mark of the Haiti earthquake approaching, the tides are moving towards revitalization…through bricks, mortar, and even the culture of its people, undeniably Haiti’s greatest natural resource. While the focus up until now has been on building homes for people still living in the tent cities, Jacmel, often described as Haiti’s most beautiful city and one of the country’s few tourist destinations, is, perhaps, the place of hope where an art revival is also leading to the county’s revitalization. During this year’s Art Basel, the “Les Jacmeliens 2011” exhibition marks the official launch of the first art exhibition that bridges Haiti’s renowned Arts District in Jacmel Haiti with the Art District of Miami. “Les Jacmeliens” debuts a group exhibition that will feature works by two Haitian artists from Jacmel - Dufo and Carel Blain - together with works by local Haitian-American contemporary artist Reynald Poisson.

A group of Florida-based independent public relations, marketing communications, and digital engagement agencies have joined together to form a consortium known as the Florida Marketing & PR Alliance. United by strength, expertise, and approach, the winning combination allows alliance partners to create “win-win-win” situations for clients by bundling resources and competencies to offer statewide reach and impact primarily to municipalities, county government, and statewide agencies throughout Florida. Spearheaded by Blueprint Creative Group, the alliance has a combined 40+ years of experience and offers clients the flexible and nimble nature of boutique agencies without the cost structure of large agencies.

So you have a social media plan, right? Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters? What follows is a whitepaper that investigates how mid-size to large non-profits are currently using social media as an integrated component of their overall marketing and cause awareness strategy. Through qualitative surveying conducted by phone with senior level executives, marketing directors, and development officers, the study gathered insight on current level of engagement and the result thereof and weighed that against how they thought they should actually be engaging social media audiences. A free copy of the results of the survey and the whitepaper is available by completing the brief form below:

United Technologies Corp. (NYSE: UTX) is donating $100,000 to INROADS, the nation’s largest non-profit provider of paid internships for talented, diverse students of all backgrounds, to support new mentorship programs for high school and college students. UTC announced the contribution Wednesday during an INROADS New England Region Alumni event.  The contribution strengthens UTC’s 25-year partnership with INROADS and demonstrates the company’s continuous commitment to attracting the best and brightest employees. “Innovation is critical to UTC’s success in a competitive global economy,” said J. Thomas Bowler Jr., UTC Senior Vice President, Human Resources and Organization. “INROADS is an important pipeline of high-performing employees with diverse perspectives who become catalysts for creative product and process solutions across our businesses.”

Residents and the entire South Florida community is invited to enjoy a fun-filled evening of games and music in support of the City of Miami Gardens’ Relay for Life team.

MIAMI GARDENS, FL, April 11, 2011- In an effort to creatively engage the citizens of Miami Gardens and the South Florida community at large to take part in the American Cancer Society's Relay for Life event, the City of Miami Gardens has teamed up with PlayDate Miami (subsidiary of Timeless Entertainment Concepts) to host Give & Play for Relay for Life. The event will be held on Friday, April 22nd from 7PM -12AM at the City’s all new Betty T. Ferguson Center located at 3000 NW 199th St, Miami Gardens. Contribution is $10, and proceeds from the Give & Play event will go towards the City’s $15,000 Relay for Life fundraising goal. Give & Play is a cause-based marketing initiative based on the popular PlayDate brand and offers charities and non-profit organizations a new way to raise awareness and financial support for a worthy cause based on the idea of playing games and having fun. Just like the PlayDate Miami event concept, attendees of Give & Play come out and enjoy all types of classic nostalgic games like Monopoly, Taboo, Scrabble, Uno, Connect Four, and even childhood favorites like Rock ‘Em Sock ‘Em Robots and Hungry Hungry Hippos. Interactive games also include a Hula Hoop contest, Twister, Adult Musical Chairs, and even Simon Says.

INROADS Announces 2010 Top 10 Providers of Corporate Internships for Minority Students United Technologies Heads List for Fourth Consecutive Year St. Louis, MO, January 24, 2011 -- As INROADS celebrates its 40th year of developing and placing over 125,000 high performing minority students in salaried corporate internships with some of America’s leading companies, it is pleased to announce United Technologies Corporation (NYSE: UTX) once again tops its list as the largest provider of corporate internships for the fourth year in a row. INROADS is the nation’s largest non-profit source of salaried corporate internships, providing diverse students with the business soft skills and competencies necessary to be successful in advanced careers. Since the UTC/INROADS sponsorship began in 1986, UTC has remained firmly committed to attracting and retaining diverse employees. In 2010, UTC hired 207 INROADS Interns in a variety of fields, including engineering, finance, legal, and human resources. UTC’s Sikorsky Aircraft company was awarded the 2010 INROADS Conversion and Corporate Plus Award in the New England Region. Also, UTC’s Hamilton Sundstrand unit was honored by the Pacific Southwest Region and Hamilton contractor Dwight Mitchell was recognized with INROADS’ Business Coordinator of the Year Award.

A host of NFL athletes have joined forces to collaborate with South Florida’s VSports Marketing Group for the “Each One, Teach One All-Stars Community Outreach Camp” being held on Monday, October 18, 2010 from 6:00-8:30pm at the Little River Park located at 10525 NW 24 Avenue, Miami, FL. The free youth camp open to youth athletes ages 5-16 is created to use sports as an outlet that connects local youth to professional athletes who will serve as mentors and assist in guiding them in the areas of social consciousness, academic and scholastic achievement, youth athletics, and lifestyle enrichment through healthy options. Camp organizer, VSports Marketing Group, anticipates partnerships with local organizations to promote educational development for youths and scholarship opportunities to deserving high school athletes graduating in 2011 who show promise academically and on the field.