Blueprint Creative Group


B2B Services

We help B2B companies facilitate growth through brand awareness, pipeline acceleration, and demand generation by mapping marketing and technology to sales.

B2B companies either focus too much on sales and not enough on building brand, or they have the formula wrong at 10% marketing and 90% sales when it should be 90% marketing and 10% sales. We help B2B companies overcome marketing inertia and improve the balance of marketing and sales to ultimately improve lead generation, conversion rates, and customer retention. We do so by integrating engaging messaging and creative with pipeline development and demand generation.




A lot of B2B marketing is self serving and treats the branding process like job interviews. The same is the case with B2B sales – purely focused on conversions and getting to the finished line. The mistake that B2B companies often make is in thinking that “boring” or complex industries or services don’t fit into the typical marketing value chain. That couldn’t be further from the truth.
We help B2B companies reposition their sales process by focusing on creating value and building brand as a more organic approach to generating, nurturing, and converting new business. We help clients rethink what the brand means to the customer by becoming an educational brand or acting like a media company. Both drive brand value back to business impact and creates an organic selling machine.


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Capabilities Briefing

We’re available to review your current B2B model and suggest where it could be strengthened to scale sales and organic growth.
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