Category: Blog

Blueprint Creative Group Adds Behavioral Health Division to Capabilities to Address Veteran Suicides, Mental Health Crisis, Maternal Health and Other Public Health Issues   April 21, 2023 Blueprint Creative Group, a leading strategic communications agency with a health and science communications practice, has expanded its capabilities with a behavioral health division. The company aims to […]

Nashville Metropolitan Action Commission Retains Blueprint Creative Group for Rebranding Work   April 20, 2023 Blueprint Creative Group is excited to announce that we have been awarded the task of developing and implementing a rebranding strategy for Metropolitan Action Commission (MAC). MAC is an organization that provides resources and emergency relief support for families and […]

Implementing Social Norms Messaging – Part III   April 19, 2023 In Part I of this three-part series, we explored the potential of social norms messaging as an alternative approach to reducing veteran suicides. Part II of this series discussed how traditional suicide prevention marketing campaigns can be ineffective in changing behaviors and preventing suicide, […]

Breaking the Stigma: Social Norms and Help-Seeking Behaviors Part II April 18, 2023 In Part I of this series on the power of social norms messaging to reduce veteran suicides, we explored the potential of social norms messaging as an alternative approach to reducing veteran suicides. Despite various resources and prevention campaigns implemented by the […]

The Power of Social Norms in Reducing Veteran Suicides – Part I April 18, 2023 The issue of veteran suicides is a critical concern that requires urgent attention. The Department of Veterans Affairs has been implementing various programs and marketing campaigns to prevent suicide among veterans. However, despite these efforts, the number of veteran suicides […]

Hello North Dakota Debuts, Florida tourism breaks records, Hawaii Tourism Hits Rest   March 22, 2023 The travel industry is making a strong comeback in 2023 with Florida taking the crown and other destinations vying for their piece of the global tourism market even as international tourism has not fully rebounded. Florida Emerges as the […]

The Future of Sustainable Tourism in Florida   March 21, 2023 The tourism industry in Florida reached a new record in 2022, with 138 million visitors contributing over $100 billion to the state’s economy and employing 1.5 million people. The tourism industry is a vital component of Florida’s economy, contributing significantly to the state’s GDP […]

Hawaii’s push to diversify tourism   March 20, 2023 As the world slowly emerges from the pandemic’s grip, the tourism industry is seeing signs of hope and recovery. And in Hawaii, a place of stunning natural beauty and rich cultural heritage, the industry’s prospects are particularly bright. The tourism market in Hawaii is projected to […]

New Campaign Alert: “Hello North Dakota” March 19, 2023 North Dakota has been one of the hidden gems of the United States for far too long. With its stunning landscapes, unique attractions, and welcoming communities, it has always had the potential to be a top tourist destination. North Dakota’s tourism industry is focused on showcasing […]

Hawaii Tourism’s Big Reset: The push to attract more than just beach tourism March 18, 2023 Hawaii’s tourism industry is a vital part of its economy, contributing to over 20% of the state’s GDP and employing over 200,000 people. However, the COVID-19 pandemic has had a significant impact on the industry, resulting in decreased visitor […]