COVID-19 only made the downturn of the oil and gas sector worse. Now, Houston leaders look to energy innovation to create jobs and recruit companies.
What does anti-racism mean from a practical sense and in regards to real solutions and approaches? We spoke with Prosper Portland about their work.
Leaders in Albuquerque and Hartford share how quality of place is creating opportunities for shadow cities to flourish in a post-COVID world.
We spoke with economic development leaders in various communities for their take on how remote work since COVID-19 is impacting their targeted industries.
Blueprint Creative spoke with a few economic development leaders from across the country to ask how their organization is adjusting or rethinking its economic development initiatives.
Communities pivoted obviously to prioritize certain sectors but to also capture the momentum in the innovation emerging from the pandemic.
B2B businesses typically fail to think about branding in the larger context of how it builds thought leadership, establishes credibility, raises awareness, and organically drives sales and new business growth.
Most B2B businesses do 90% selling and 10% marketing. Instead, it should be the reverse: 90% marketing and 10% selling. Here's how to adapt to the customer journey.
By implementing all 12 of these approaches, the goal is to improve organic pipeline acceleration, lead generation, conversion rates, and brand awareness.
The right way to build brand on any platform is to create real value, and one of the most practical ways that B2B businesses can do this is by either becoming an educational brand or by acting like a media