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coronavirus oil & gas industry
20
February, 2021

Houston leads transition to Energy 2.0

In: Blog, Economic Development Marketing
Tagged as: clean tech, renewable energy

COVID-19 only made the downturn of the oil and gas sector worse. Now, Houston leaders look to energy innovation to create jobs and recruit companies.

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Trade port supply chain
19
February, 2021

The outlook for economic development marketing moving forward

In: Blog, Economic Development Marketing
Tagged as: business attraction, supply chain, venture companies

Blueprint Creative spoke with a few economic development leaders from across the country to ask how their organization is adjusting or rethinking its economic development initiatives.

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economic development covid
18
February, 2021

Despite the pandemic, five targeted industries show growth

In: Blog, Economic Development Marketing
Tagged as: biosciences, Economic Development Marketing, Energy 2.0, Life Sciences

Communities pivoted obviously to prioritize certain sectors but to also capture the momentum in the innovation emerging from the pandemic.

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17
February, 2021

Shadow cities once hidden in the limelight of large metros gain momentum since the pandemic

In: Blog, Economic Development Marketing
Tagged as: logistics industry, quality of place

Leaders in Albuquerque and Hartford share how quality of place is creating opportunities for shadow cities to flourish in a post-COVID world.

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16
February, 2021

Economic development plays a role in anti-racism. Here’s how Portland is doing it

In: Blog, Economic Development Marketing
Tagged as: anti-racism, economic equity

What does anti-racism mean from a practical sense and in regards to real solutions and approaches? We spoke with Prosper Portland about their work.

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COVID remote work
14
February, 2021

Business leaders share the impact of remote work on communities

In: Blog, Economic Development Marketing
Tagged as: COVID work from home, remote work

We spoke with economic development leaders in various communities for their take on how remote work since COVID-19 is impacting their targeted industries.

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16
December, 2020

Miami Mayor pitches tech, VCs on Clubhouse to ditch Silicon Valley

In: Blog, Economic Development Marketing
Tagged as: Mayor Francis Suarez, remote work, technology hub
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b2b marketing strategy
15
August, 2020

Most B2B brands suck. Here’s how to build brand for a B2B business

In: B2B Marketing, Blog
Tagged as: brand building, business marketing consultant, content strategy

B2B businesses typically fail to think about branding in the larger context of how it builds thought leadership, establishes credibility, raises awareness, and organically drives sales and new business growth.

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b2b marketing
15
August, 2020

How to map out the customer journey in B2B marketing

In: Blog, Economic Development Marketing
Tagged as: B2B customer experience

Most B2B businesses do 90% selling and 10% marketing. Instead, it should be the reverse: 90% marketing and 10% selling. Here's how to adapt to the customer journey.

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demand-generation B2B
14
August, 2020

12 ways to transform your B2B marketing into a lead generation machine

In: B2B Marketing, Blog
Tagged as: account based marketing, B2B lead generation, content development, demand generation

By implementing all 12 of these approaches, the goal is to improve organic pipeline acceleration, lead generation, conversion rates, and brand awareness.

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