Month: February 2012
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What’s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy
PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)…and the measurement tool used is usually based on how many media hits or feature story placements are secured. When that doesn’t happen, it’s back to the drawing board…but the truth is that PR is much more…
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New Client News: Connecting Our Cultures Setting Guinness World Record
Setting a Guinness World Recordâ„¢ is monumental and symbolic. Building a symbol of unity as a community of villages representing diverse cultures – and then doing so while setting this world record – is even larger than life. Blueprint Creative Group is managing the marketing communications, PR execution, and social media fundraising strategy for Connecting…
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New Client News: City of North Miami Marketing & Public Education Campaign
We’ve been contracted by the City of North Miami- Miami’s 4th largest city with 60,000 residents- to develop and execute a marketing and public education campaign for its proposed annexation plans for a small enclave surrounded by the City’s boundaries. As part of the marketing campaign, our role is to educate the residents about the…
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7 Best Practices in Social Media Use in College Admissions, Student Services & Alumni Relations
How are various departments within colleges and universities (both small and large) using social media to: increase admissions improve student retention activate and engage the student body engage alumni and solicit donors, and brand and increase awareness for specific schools/programs independent of the college’s overall brand. We recently conducted a study on the use, effectiveness,…