Last week's hacking of the Sony PlayStation online network and Sony's subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who's managing their Crisis PR department:
- Sony waited a week before releasing a public statement regarding the hacker attack. With a powerful network of 77 million gamers Sony can't afford to remain silent because Microsoft and Nintendo would be more than happy to take a chunk of that 77 million. Lesson for Sony: response time is everything to your brand and reputation. When crisis arises, being proactive and sensitive to the situation and the impact it has on customers potentially helps to mitigate the crisis.
I was invited earlier last week to serve as a panelist for the Miami-Dade Chamber of Commerce's Business Empowerment Networking Series (BENS) "Mission Possible: How to Make Your Non-profit Successful." The keynote speakers were Norman Wedderbrun, President & CEO of Make a Wish Foundation of South Florida; Javier A. Soto, President & CEO of The Miami Foundation; and Delores Dunn, President & CEO of Center for Family and Child Enrichment, Inc. The latter part of the event included Shark Tank 1.0 presented by the Chamber's Young Professionals Network (YPN). As part of the Shark Tank 1.0, five individuals with an interest in starting a non-profit organization were given an opportunity to pitch their concept before a panel of experts in the fields of marketing, finance, legal, and business development in exchange for constructive criticism, expert guidance, and a chance at a prize package worth $2,500 in consultation. Of course, I provided the marketing expertise among the expert panelists.
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Residents and the entire South Florida community is invited to enjoy a fun-filled evening of games and music in support of the City of Miami Gardens’ Relay for Life team.MIAMI GARDENS, FL, April 11, 2011- In an effort to creatively engage the citizens of Miami Gardens and the South Florida community at large to take part in the American Cancer Society's Relay for Life event, the City of Miami Gardens has teamed up with PlayDate Miami (subsidiary of Timeless Entertainment Concepts) to host Give & Play for Relay for Life. The event will be held on Friday, April 22nd from 7PM -12AM at the City’s all new Betty T. Ferguson Center located at 3000 NW 199th St, Miami Gardens. Contribution is $10, and proceeds from the Give & Play event will go towards the City’s $15,000 Relay for Life fundraising goal. Give & Play is a cause-based marketing initiative based on the popular PlayDate brand and offers charities and non-profit organizations a new way to raise awareness and financial support for a worthy cause based on the idea of playing games and having fun. Just like the PlayDate Miami event concept, attendees of Give & Play come out and enjoy all types of classic nostalgic games like Monopoly, Taboo, Scrabble, Uno, Connect Four, and even childhood favorites like Rock ‘Em Sock ‘Em Robots and Hungry Hungry Hippos. Interactive games also include a Hula Hoop contest, Twister, Adult Musical Chairs, and even Simon Says.