Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit.
Being the social media strategist that I am, I dived right into the presentation discussing advanced level strategies for how to convert followers on social media into ambassadors, brand evangelists, and ultimately, supporters. It was not until I was asked by one of the students to start from the very beginning about what Twitter was and how to use it that it dawned on me that there is a major disconnect between social media and non-profit organizations.
Obviously, it’s advantageous for non-profits to maximize their communications platform by using social media as an engagement, outreach, and donor cultivation tool. However, I find that the majority of non-profits still lack the understanding of how to use social media to capture and engage audiences.
Needless to say, 2 hours was not enough time, but I am pleased to say that everyone walked away from that class lesson with a better understanding and new insights gained on how to begin to use social media to friendraise and bring the organization’s voice and mission into the digital world.
Below are a few links to online social media ‘How To’ guides that I provided the class. It’s a lot to chew on but will certainly prove beneficial to your understanding of how social media can effectively be used for your non-profit’s communications strategies.
Interesting social media stats that confirm why you need to invest the time in it