Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit.
Being the social media strategist that I am, I dived right into the presentation discussing advanced level strategies for how to convert followers on social media into ambassadors, brand evangelists, and ultimately, supporters. It was not until I was asked by one of the students to start from the very beginning about what Twitter was and how to use it that it dawned on me that there is a major disconnect between social media and non-profit organizations.
Obviously, it’s advantageous for non-profits to maximize their communications platform by using social media as an engagement, outreach, and donor cultivation tool. However, I find that the majority of non-profits still lack the understanding of how to use social media to capture and engage audiences.
Needless to say, 2 hours was not enough time, but I am pleased to say that everyone walked away from that class lesson with a better understanding and new insights gained on how to begin to use social media to friendraise and bring the organization’s voice and mission into the digital world.
Below are a few links to online social media ‘How To’ guides that I provided the class. It’s a lot to chew on but will certainly prove beneficial to your understanding of how social media can effectively be used for your non-profit’s communications strategies.
Interesting social media stats that confirm why you need to invest the time in it
10 Interesting Social Media Statistics
Dissecting Diversity: Understanding the Ethnic Consumer
Everything to know about Twitter
The Complete Guide to Twitter
10 Twitter Best Practices for Brands
Twitter Best Practices for Nonprofit Organizations
9 Tips for Using Twitter to Build Your Nonprofit Network
Some Of The Best Twitter Marketing Case Studies
Using Facebook more Effectively
How to Better Engage Facebook Fan Page ‘Fans’
5 Fantastic Facebook Fan Page Ideas to Learn From
10 practical tips for Facebook fan pages
How to do Social Media
Creating A Social Media Marketing Plan
Developing a Social Media Plan
10 superb social media presentations
Social Marketing Playbook
26 Social Media Marketing Examples in Detail
Social Media for Non-profit Success
How Charity:Water Used Social Media to Raise $250,000 Through Something Called Twestivals
How 5 Non-Profits Are Innovating With Mobile
Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use