Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit. Being the social media strategist that I am, I dived right into the presentation discussing advanced level strategies for how to convert followers on social media into ambassadors, brand evangelists, and ultimately, supporters. It was not until I was asked by one of the students to start from the very beginning about what Twitter was and how to use it that it dawned on me that there is a major disconnect between social media and non-profit organizations. Obviously, it’s advantageous for non-profits to maximize their communications platform by using social media as an engagement, outreach, and donor cultivation tool. However, I find that the majority of non-profits still lack the understanding of how to use social media to capture and engage audiences.
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