20 Point Crisis Communications Checklist for When Disaster Strikes
During the time of a crisis, it's important that an organization has a well thought out and strategically planned crisis communications plan that emphasizes accountability, guidance of expert counsel, preparation for media and public scrutiny, and a turnaround strategy.
How to Use Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
Is your non-profit still scratching the surface and experimenting with social media? Do you need a better understanding of how to use Twitter to engage new and younger audiences?
Lifestyle Marketing, Event Publicity
Bravo TV's NeNe Leakes, Supermodel/Reality TV star, Cynthia Bailey, and actress Nicole Ari Parker were all in attendance at the UPTOWN Escape Girl’s Day Out Beauty Suite sponsored by CoverGirl Queen Collection.
A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
So you have a social media plan, right? How can social media be used to fundraise in support of your organization’s development goals? A survey of non-profit executives explores how non-profits are using social media to meet goals.
7 Tips to Accomplishing Marketing Goals in 2012
What marketing challenges is your organization faced with? Is it generating media visibility, deepening brand awareness, defining your core message, or integrating social media into your marketing strategy?
Branding a Non-profit: Definition of a Brand?
Since one of the great challenges faced by non-profits relates to brand, the next series of posts will teach non-profits the importance of designing a multi-layered marketing strategy that effectively brands and positions their organization.
10 Reasons Your Non-profit Should Be Active on Twitter
How is your non-profit using Twitter to fundraise, brand, and activate potential donors? Here's 10 reasons why you need to be doing so.
Brand Activation, Social Media Engagement
Themed as a nightlife alternative, the PlayDate brand has used nostalgic board games in an adult game night setting to create a massive following in over 25 markets using a franchise-like model.
Lessons on How to Make Your Non-profit Successful
The truth is that while non-profits serve a greater good, many are ran as if it's a sin to grow financially and in size. Often times I find that non-profits dismiss the fact that they are to have the elements of a for-profit business in order to be sustainable.
Our Work
Event Activation
Client: NBC’s The Playboy Club Overview: Honorary Bunnies with film producer...
Corporate Communications
Client: INROADS, Inc. Overview: INROADS develops and connects high promising minority...
Strategic Marketing, Consumer Branding
Client: Fonkoze/Inter-American Development Bank (IDB) Overview: If there is one client...
Brand Activation, Social Media Engagement
Client: Timeless Entertainment Concepts Overview: Timeless Entertainment Concepts...
Lifestyle Marketing, Event Publicity
Client: UPTOWN Escape/UPTOWN Magazine Overview: Regarded as a luxury, affluent living,...
Health Marketing
Client: Respect Yourself, Check Yourself, Protect Yourself Overview: Respect Yourself,...
Non-profit Public Relations
Client: Lambi Fund of Haiti Overview: Lambi Fund of Haiti is a U.S. based non-profit...
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Featured
How to Use Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
Click to Register Now Need to know exactly how to implement effective...
Art Basel “Les Jacmeliens 2011″ Exhibition Bridge to Haiti’s Art Revival
With the two year mark of the Haiti earthquake approaching, the tides are moving...
New PR Alliance Formed, Targets Florida’s Municipal, State Agencies
A group of Florida-based independent public relations, marketing communications,...
A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
So you have a social media plan, right? Well, if your non-profit organization is...
United Technologies Corp. Contributes $100,000 to Expand INROADS Outreach Initiative
United Technologies Corp. (NYSE: UTX) is donating $100,000 to INROADS, the nation’s...
City of Miami Gardens & PlayDate Miami Presents…Give & Play for Relay for Life
Residents and the entire South Florida community is invited to enjoy a fun-filled...
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Blog
Social Causes That Get Twitter Right- Tweetsgiving Case Study
Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania. The... [Read more of this blog posting]
How to Get the Most Out of Press Releases
People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can’t do anything with the release in the first place. Small businesses especially fall for the belief that press releases will product magical results. That... [Read more of this blog posting]
20 Point Crisis Communications Checklist for When Disaster Strikes
The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, public humiliation, and sometimes even sales. The truth is that is not about whether or... [Read more of this blog posting]
7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public perception, and ultimately, sales. What other... [Read more of this blog posting]
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