Category: Blog
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New Client News: City of North Miami Marketing & Public Education Campaign
We’ve been contracted by the City of North Miami- Miami’s 4th largest city with 60,000 residents- to develop and execute a marketing and public education campaign for its proposed annexation plans for a small enclave surrounded by the City’s boundaries. As part of the marketing campaign, our role is to educate the residents about the…
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How to Get the Most Out of Press Releases
People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can’t do anything with the release in the first place. Small businesses especially fall for the belief that press…
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20 Point Crisis Communications Checklist for When Disaster Strikes
The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, faced public humiliation, and sometimes even suffered sales. The truth is that is…
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7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public…
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Why Your Press Release Doesn’t Get Noticed
The last thing a reporter/journalist needs is another press release and a poorly written one at that. From my guess and judging by the number of press releases I see published across news wires on a daily basis, my guestimate is that a journalist receives anywhere from 50-200 press releases in their inbox on any…