Author: blueprintcreative

Nashville Department of Transportation awards Blueprint Creative Group with Vision Zero Traffic Safety Education and Awareness Contract August 13, 2023 Nashville Department of Transportation (NDOT) recently awarded Blueprint Creative Group with a strategic marketing communications contract to launch and execute a robust education and awareness campaign for the Vision Zero program. The aim is to […]

Blueprint Creative Group Adds Behavioral Health Division to Capabilities to Address Veteran Suicides, Mental Health Crisis, Maternal Health and Other Public Health Issues April 21, 2023 Blueprint Creative Group, a leading strategic communications agency with a health and science communications practice, has expanded its capabilities with a behavioral health division. The company aims to revolutionize […]

Nashville Metropolitan Action Commission Retains Blueprint Creative Group for Rebranding Work Blueprint Creative Group is excited to announce that we have been awarded the task of developing and implementing a rebranding strategy for Metropolitan Action Commission (MAC). MAC is an organization that provides resources and emergency relief support for families and individuals in need. However, […]

Implementing Social Norms Messaging – Part III In Part I of this three-part series, we explored the potential of social norms messaging as an alternative approach to reducing veteran suicides. Part II of this series discussed how traditional suicide prevention marketing campaigns can be ineffective in changing behaviors and preventing suicide, and that shifting perceptions […]

Breaking the Stigma: Social Norms and Help-Seeking Behaviors Part II April 18, 2023 In Part I of this series on the power of social norms messaging to reduce veteran suicides, we explored the potential of social norms messaging as an alternative approach to reducing veteran suicides. Despite various resources and prevention campaigns implemented by the […]

The Power of Social Norms in Reducing Veteran Suicides – Part I April 18, 2023 The issue of veteran suicides is a critical concern that requires urgent attention. The Department of Veterans Affairs has been implementing various programs and marketing campaigns to prevent suicide among veterans. However, despite these efforts, the number of veteran suicides […]

Hello North Dakota Debuts, Florida tourism breaks records, Hawaii Tourism Hits Rest March 22, 2023 The travel industry is making a strong comeback in 2023 with Florida taking the crown and other destinations vying for their piece of the global tourism market even as international tourism has not fully rebounded. Florida Emerges as the Ultimate […]

The Future of Sustainable Tourism in Florida The tourism industry in Florida reached a new record in 2022, with 138 million visitors contributing over $100 billion to the state’s economy and employing 1.5 million people.  The tourism industry is a vital component of Florida’s economy, contributing significantly to the state’s GDP and creating employment opportunities. […]

Hawaii’s push to diversify tourism March 20, 2023 As the world slowly emerges from the pandemic’s grip, the tourism industry is seeing signs of hope and recovery. And in Hawaii, a place of stunning natural beauty and rich cultural heritage, the industry’s prospects are particularly bright. The tourism market in Hawaii is projected to reach […]

New Campaign Alert: “Hello North Dakota” March 19, 2023 North Dakota has been one of the hidden gems of the United States for far too long. With its stunning landscapes, unique attractions, and welcoming communities, it has always had the potential to be a top tourist destination. North Dakota’s tourism industry is focused on showcasing […]