Category: Blog
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Branding a Non-profit: Definition of a Brand?
A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat’s participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but…
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United Technologies Corp. Contributes $100,000 to Expand INROADS Outreach Initiative
United Technologies Corp. (NYSE: UTX) is donating $100,000 to INROADS, the nation’s largest non-profit provider of paid internships for talented, diverse students of all backgrounds, to support new mentorship programs for high school and college students. UTC announced the contribution Wednesday during an INROADS New England Region Alumni event. The contribution strengthens UTC’s 25-year partnership…
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REGISTRATION: Webinar: How to Use Twitter to Fundraise, Recruit Volunteers, & Build Cause Awareness
More info: www.blueprintcreativegroup.com/social-media-training-for-fundraising-branding-your-non-profit
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Osama Bin Laden’s Death Sparks 27.9 Million Tweets in 2 Hours
The breaking news of Osama Bin Laden’s death proved the massive power of social media. Before President Obama could formally announce the death of Bin Laden, records were already being broken with 3,000 Tweets per second, which totaled to 12.4 Million Tweets per hour or 27.9 Million Tweets in just 2 hours according to @Mashable.…
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Epic Failure for Sony PlayStation’s PR Crisis
Last week’s hacking of the Sony PlayStation online network and Sony’s subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who’s managing their Crisis PR department: Sony waited a week before releasing a public statement regarding the hacker attack. With…
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Lessons on How to Make Your Non-profit Successful
I was invited earlier last week to serve as a panelist for the Miami-Dade Chamber of Commerce’s Business Empowerment Networking Series (BENS) “Mission Possible: How to Make Your Non-profit Successful.” The keynote speakers were Norman Wedderbrun, President & CEO of Make a Wish Foundation of South Florida; Javier A. Soto, President & CEO of The…
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Small Business Website Design and Marketing Package
Cyber Monday Website Design Sale Starting at $500 Upgrade your company’s online presence or get a new website designed in time for 2013. Sale ends December 1, 2012 It’s that time of year to develop your strategy for next year’s business goals and develop a plan of action on how to increase visibility for your…
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Sign of the times? New York Times Charging to Read Online
It was inevitable, and we knew it was coming. Citizen journalism, downsizing, social media takeover, Kindle, less print more digital…it was the sign of the times. A sign that print media was changing and changing fast. With less eyes on print and more online, newspapers and magazines alike had to think fast. How do we…
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Being Coached to Catch Your Own Fish
Let’s face it. Lebron James, Dwayne Wade, and Chris Bosh (Notice the Miami Heat connection?) are all great players, but without Eric Spoelstra as head coach the dynamic trio are essentially useless as a team. Steve Jobs, founder and CEO of Apple, but without his Board of Directors, CFO, and other executives, Apple couldn’t become…
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A Social Media Lesson From Miami’s Food Trucks (Part 1)
It seemed to have come from nowhere as if that infamous @Krispy Kreme “Hot Now” light came on. All of a sudden the Twitter universe lit up with talks about it, and if you weren’t expecting it, I guarantee you were left wondering Who? What? When? Where? and How? Like a cult following, the Miami…