Category: Marketing Strategies
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Skittles, Arizona Ice Tea, & Corporate Social Responsibility in the Trayvon Martin Tragedy
If you’re a big brand like Skittles, Arizona Ice Tea, or even a manufacturer of hoodies, how do you respond when your brand is thrust in the media spotlight in the wake of the Trayvon Martin tragedy? Do you sit back as your brand sort of becomes this iconic symbol and watch as your brand…
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7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public…
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Branding a Non-profit: Definition of a Brand?
A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat’s participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but…
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Being Coached to Catch Your Own Fish
Let’s face it. Lebron James, Dwayne Wade, and Chris Bosh (Notice the Miami Heat connection?) are all great players, but without Eric Spoelstra as head coach the dynamic trio are essentially useless as a team. Steve Jobs, founder and CEO of Apple, but without his Board of Directors, CFO, and other executives, Apple couldn’t become…