It’s been twelve years since Blueprint Creative Group was officially established, and it’s been a fun and adventurous journey ever since. Over the years Blueprint has earned credibility and a reputation for bringing brands out of times of crisis, building national and international media campaigns, developing marketing campaigns to grow awareness, and even producing and managing exciting, large scale events. It seems just like yesterday, and twelve years seems like a long time, but its not.
Here’s a little taste of our journey and what it means for us as we look forward to the next adventures.
We loved our time working with Florida A&M University during the time of a university crises that made international headlines and threatened student, alumni, and stakeholder morale. We worked with the university’s Athletics Department as part of a marketing team that restored confidence and support from fans and supporters and later moved on as the Agency of Record for two years for the Florida Blue Florida Classic bowl game.
Imagine the fun we had working on the marketing team for the Atlanta Football Classic and executing an activation as part of Walmart’s sponsorship of the bowl game. Or that time we worked on the Lions Gate film, Tyler Perry’s Temptations, and executing a multi-marketing promotional tour for the film.
We love international adventures too and worked with the Guyana Tourism Authority, the Spain Tourist Board, the Belize Tourism Board, and now VISIT FLORIDA. And who doesn’t love work that leads to great food. So it was definitely fun producing the Miami Gardens Wine and Food Experience and being the marketing agency for the Grace Jamaican Jerk Festival.
We love the fun, exciting engagements, but it’s our work for clients like the City of North Miami, InterAmerican Development Bank, and NeighborWorks America (a national community development agency) that continues to meaningfully impact communities long after our work has been completed.
So cheers to us! These days we’re fascinated by the intersection of marketing and technology and look forward to working on disruptive marketing campaigns and focusing more on the experiential side of audience engagement.