Blueprint Creative Group

Food and travel collide in activations during South Beach Wine & Food Festival

The annual South Beach Wine & Food Festival attracts thousands of foodies for the weeklong food festival. For this year’s SOBEWFF, we produced two separate brand activations – Taste of Spain and Taste of Belize – for our clients, the Tourism Office of Spain and the Belize Tourism Board, respectively. The activations promoted the destination’s culture and gastronomy to drive awareness and inspire foodies to visit the destination within the next twelve months.

The Taste of Spain featured a renowned Spanish chef who led an interactive cooking demo with invited media participating in the preparation of a traditional Spanish dish. Other attendees indulged in the wine tasting, Spanish tapas, and a sultry Flamenco dancing duo.

Similarly, the Taste of Belize hosted tour operators and media for an interactive cooking demo making traditional Belizean dishes.