Strategic Marketing, Consumer Branding

Client: Fonkoze/Inter-American Development Bank (IDB)

Overview:

If there is one client of ours that believes in the promotion of social justice and economic development, then that is Fonkoze. Fonkoze is a microfinance organization that provides the people of Haiti a way out of poverty through entrepreneurship, economic self-sufficiency, and education. The organization works within rural communities of Haiti to help them start up small businesses from everything including a local food market to farming. Essentially, Fonkoze is a bank for the poor in Haiti.

Objective:

Grow Fonkoze’s foreign remittance business and increase investment activity among Haiti’s poor particularly in late of Haiti’s 2010 devastating earthquake.

INROADS Receives Google Donation Towards Internship Programs

St. Louis, MO, April 13, 2010—As a result of a three-year partnership with Google, INROADS recently received a $50,000 donation as a gift of appreciation from the online media giant. As an INROADS partner, Google has provided internships to INROADS Interns over the course of three years with seven Interns being placed at Google last year alone. INROADS is thankful to Google for the generous donation and looks forward to continuing the partnership of placing diverse INROADS Interns at Google.

“I am very honored that INROADS has been chosen to receive this wonderful unsolicited donation from Google,” says Michelle Neal, INROADS Regional Director Pacific Northwest. She continues by saying, “I have enjoyed my relationship with Google and hope that we will continue to grow as the internship source for their expanding BOLD program.”

Brand Activation, Social Media Engagement

Client: Timeless Entertainment Concepts

Overview:

Timeless Entertainment Concepts (TEC) is an events architecture firm with blue-chip clients including Ford, McDonalds, Amtrak, and Virgin Mobile. TEC specializes in creating unique brand activation strategies, interactive entertainment, and unique marketing vehicles which engages consumers and builds affinity…transforming them from passive viewers into brand evangelists.

UPTOWN Escape Salute to Excellence Dinner to Honor Power Players in Music, Film, & Entertainment

MIAMI, FL, (March 12, 2010)– Hosted by actors Boris Kodjoe and Nicole Ari Parker-Kodjoe, the star-studded UPTOWN Escape Salute to Excellence Awards Dinner with guests to include contributing honorees actress Nia Long, Grammy Award winning songwriter/producer Bryan Michael Cox, music executives Steve Rifkind of SRC Records and Ted Lucas of Slip n Slide Records, super producers Cool & Dre, Roger Bobb of Tyler Perry Studios, and Will Packer and Rob Hardy of Rainforest Films and producers of the blockbuster movie Obsessed starring Beyonce and Idris Elba. In addition to the honorees, attending the Salute to Excellence Dinner includes Supermodel Cynthia Bailey, Kevin Liles, and a bevy of celebrities, music industry executives, and power players in business and entertainment.

Social Venture Capitalists and Entrepreneurs Converge in Miami to Create a Sustainable Haiti

MIAMI, FL, (March 11, 2010)—The aftermath of Haiti’s devastating 7.0 magnitude earthquake on January 12th 2010 that left an estimated more than 200,000 dead has fueled discussions on rebuilding a sustainable Haiti. From March 17th-19th nationally recognized social venture capitalists, social entrepreneurs, and venture philanthropists alike will converge in Miami to discuss the role that social investors and entrepreneurs will play in forging a new Haiti.

“UPTOWN Escape” to Co-Host the 5th Annual Jazz in the Gardens Celebrity Golf Invitational

MIAMI, FL (March 1, 2010) – As the City of Miami Gardens, FL prepares to kick off its 5th Annual Jazz in the Gardens Music Festival, “UPTOWN Escape” will serve as co-host to the Jazz in the Gardens Celebrity Golf Invitational on Friday, March 19th at the prestigious Fairmont Turnberry Isle Resort & Club in Aventura, FL. With a solid reputation of attracting celebrity golfers, this year’s Jazz in the Gardens Celebrity Golf Classic will be hosted by NBA legend Julius “Dr J” Erving and a plethora of NBA and NFL athletes.

“The Golf Tournament has grown into one of the hottest tickets associated with the festival. Our corporate sponsors and guests come out and spend a wonderful day of golf with athletes and celebrities they admire,” says Jazz in the Gardens Event Producer Leon Saunders.

INROADS® Named By Vault As A Top 10 Internship in America For 2010

ST. LOUIS, January 25, 2010— INROADS has made Vault’s Top 10 Internships list each year since the list was first published in 1993 and has made the list once again for 2010, as INROADS celebrates its 40th anniversary. Originally published by The Princeton Review then later published by Vault, the annual Top 10 Internships list offers insight into finding and landing the best internships.

As the web’s most comprehensive resource for career intelligence, Vault’s editors select the Top 10 internships from a pool of hundreds of organizations, and they provide the actual interns the opportunity to share their experiences. Putting themselves in the shoes of students and young professionals, editors ranked internships based on a criteria they felt mattered most to the students—pay and perks, on-the-job training, unique experiences, and resume radiance.