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A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness

A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness

October 17, 2011

So you have a social media plan, right?

Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?

What follows is a whitepaper that investigates how mid-size to large non-profits are currently using social media as an integrated component of their overall marketing and cause awareness strategy. Through qualitative surveying conducted by phone with senior level executives, marketing directors, and development officers, the study gathered insight on current level of engagement and the result thereof and weighed that against how they thought they should actually be engaging social media audiences.

A free copy of the results of the survey and the whitepaper is available by completing the brief form below:

What to expect in this whitepaper:

  • Where does your non-profit fit in?
  • Facebook is king!
  • Posting is not engagement!
  • Who’s on your team?
  • Understanding Social Audiences
  • Where does it hurt?
  • Rubbing the magic genie
  • Making the case for Twitter
  • Non-profits who get Twitter right
  • Do you look like this?
  • Ponder on this
  • Social Faceoff: Facebook vs Twitter
  • This is how you do it


Receive a free copy of the whitepaper by completing the form below.

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