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CLIENT

MIAMI NFT WEEK

SERVICES

GO-TO-MARKET STRATEGY MEDIA RELATIONS SPONSORSHIP SALES PRODUCTION SUPPORT

THE CHALLENGE

Cement Miami’s position as the Crypto Capital of the World by producing the inaugural Miami NFT Week ’22 as the kickoff to a lineup of city-sanctioned Miami Tech Month.

Billionaire Mark Cuban provided the keynote at Miami NFT Week

The Mission.

Miami has an ambitious goal of diversifying the local economy and luring top talent by attracting financial sector companies, venture capitalists, and startups. With the city’s momentum sparked by Miami Mayor Francis Suarez’s appeal among the tech sector, Miami NFT Week was conceived as an opportunity to attract emerging tech companies from across the globe and would also be the kickoff to the inaugural Miami Tech Month.

Blueprint’s data points

4,000+

in-person
attendees

3,000

attending in the Metaverse

7 figure

sponsorship dollars Blueprint secured

3 days

high value Miami-centric production

The Results.

More than just a tech conference, Miami NFT Week is part of a greater economic development strategy to relocate high growth and emerging companies to the Miami market. 

The Blueprint Creative team equipped the organizers with a rock solid go-to-market strategy that eventually yielded 7-figure sponsorships, national and international media coverage, and more than 4,000 in-person attendees and another 3,000 attending in the Metaverse.

The success of our work secured our position to produce an even bigger 2023 conference.