Need to know exactly how to implement effective social media ideas for your non-profit or organization?
Don’t know how to activate your online community to generate very specific goals?
Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment?
Need an overhaul of your online or social media presence or an expert to tell you exactly where the gaps and inconsistencies are?
Have very specific questions not covered in this case study or that you need more elaborate on?
- Is your non-profit still scratching the surface and experimenting with social media?
- Are you using social media but haven't seen the Return on Investment (ROI)?
- Has your non-profit had some success using Facebook to build cause awareness or fundraise but not with Twitter?
- Do you need a better understanding of how to use Twitter to engage new and younger audiences?
A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat's participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but suffer as a result of a weak approach to branding and positioning their non-profit. Since one of the reoccurring themes in the #nptalk chat was about how to effectively brand a non-profit so that its mission, messages, and core values are well communicated to stakeholders, the next few posts will do just that- teach non-profits the importance of designing a multi-layered marketing strategy that effectively brands and positions their organization. Though targeted to non-profits, this information is useful and applicable to any type of organization whether non-profit or for-profit. Since the definition of a brand is often times blurred, we'll start this series here. What is a brand?