Tag: multicultural marketing
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Brand Failure | Burger King’s The Crispy Chicken Song: Marketing to Multicultural Consumers Isn’t Rocket Science
I’ve seen it all the time…failed attempts at marketing to multicultural consumer segments with mass efforts using general market insights. These marketers seem to think that if you stick a Hispanic or African-American face in the messaging or ad that it’s a home run when the truth is that penetrating these demographic segments means so…
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New Client News: Connecting Our Cultures Setting Guinness World Record
Setting a Guinness World Recordâ„¢ is monumental and symbolic. Building a symbol of unity as a community of villages representing diverse cultures – and then doing so while setting this world record – is even larger than life. Blueprint Creative Group is managing the marketing communications, PR execution, and social media fundraising strategy for Connecting…