The end of the first quarter marks a time when non-profits begin to realize a noticeable decline in donations as many donors tend to give at the end of the year during the holidays. By March, non-profits start to feel pinched by their budgets and must depend on successive appeals to current donors while engaging and attracting new donors. So it's during this time of year when crafting well strategized tactical communication pieces such as fundraising letters, email campaigns, advocacy appeals, and social media engagement is most important to a year-round fundraising strategy. The infographic below was recently released as part of the 6th annual eNonprofit Benchmarks Study and highlights the types of communications strategies that are most effective in digital and online fundraising.
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