Blueprint’s our approach to behavior change is rooted in brain science, and if we can influence thoughts, emotions and actions through social norms messaging, we can also start to change behaviors.

Traditional public health messaging is not enough to lead into actionable steps for women. Overcome barriers through a behavior change strategy.

While there are many factors at play, what’s often overlooked is women’s reproductive health, namely the prevalence of uterine fibroids, endometriosis, and other reproductive disorders.

Women often suffer in silence from reproductive disorders, but behavior change campaigns can help break the silence and create a supportive environment where women feel empowered to take charge of their reproductive health.

If we want to reach women at scale, we need to go where they go in mass and tap into celebrities and lifestyle influencers who have been public about their reproductive and maternal journey.