Nashville Department of Transportation awards Blueprint Creative Group with Vision Zero Traffic Safety Education and Awareness Contract August 13, 2023…
Behavioral
Science Approach
Blueprint’s our approach to behavior change is rooted in brain science, and if we can influence thoughts, emotions and actions through social norms messaging, we can also start to change behaviors.
Transform Public Health Messaging
Traditional public health messaging is not enough to lead into actionable steps for women. Overcome barriers through a behavior change strategy.
Reproductive
Health Education
While there are many factors at play, what’s often overlooked is women’s reproductive health, namely the prevalence of uterine fibroids, endometriosis, and other reproductive disorders.
Break
The Taboo
Women often suffer in silence from reproductive disorders, but behavior change campaigns can help break the silence and create a supportive environment where women feel empowered to take charge of their reproductive health.
Peer
Influence
If we want to reach women at scale, we need to go where they go in mass and tap into celebrities and lifestyle influencers who have been public about their reproductive and maternal journey.
