Blueprint Creative Group, a leading strategic communications agency with a health and science communications practice, has expanded its capabilities with a behavioral health division. The company aims to revolutionize how public health agencies and the federal government address critical public health issues such as the mental health crisis, veteran suicide, maternal health outcomes, and opioid addiction.
The new behavioral health division incorporates the latest research and insights from behavioral science and brain function to develop cognitive and behavioral techniques to elicit changes in attitudes, beliefs, and behaviors that promote help-seeking behaviors. The use of social norms messaging is also integrated to shift perceptions of what is normative and acceptable behavior, which can also support health equity programs. With a staff neuroscientist specializing in brain function, behavioral science, and behavior change, Blueprint Creative Group is committed to delivering innovative solutions that address the most pressing health and social challenges of our time.
“Behavior change is at the heart of our health and science communications work. By understanding the science behind behavior change, we can help government and public health agencies be more impactful in addressing the social norms that contribute to negative behaviors and lifestyles,” shares Fabiola Fleuranvil, CEO of Blueprint Creative Group. “Evidence-based approaches are proven to do more than just educate and create awareness and instead, drive measurable behavior change at scale.”
The need for evidence-based approaches is crucial, especially when addressing critical social issues such as veteran suicide. According to a 2020 report from the Department of Veterans Affairs, an average of 17.6 veterans died by suicide each day in 2018, with the majority being 50 years and older. A comprehensive public health approach is necessary to address the underlying causes of veteran suicide and promote help-seeking behaviors. By leveraging behavior change techniques, Blueprint Creative Group’s behavioral health division aims to make a meaningful impact on veteran suicide rates.
Behavior change can also be leveraged for women’s health to improve maternal health outcomes. Maternal mortality rates in the U.S. have been increasing, and according to a report from the Centers for Disease Control and Prevention, approximately 700 women die annually in the U.S. due to pregnancy-related complications. Many of these deaths are preventable, and behavior change can play a significant role in reducing maternal mortality rates. Blueprint Creative Group’s behavioral health division aims to address this issue by developing evidence-based approaches that promote positive health behaviors during women’s reproductive years, at pregnancy and postpartum.
Behavior change can also be used to address the complex mental health crisis and opioid crisis in the country. According to the National Institute of Mental Health, approximately one in five adults in the U.S. experience mental illness in a given year. The opioid crisis has also become a significant public health concern, with approximately 50,000 opioid-related overdose deaths in 2019 alone.
Behavior change and social norms messaging can help to shift perceptions around mental health and substance abuse, reducing the stigma surrounding these issues, and promoting help-seeking behaviors.
“We are committed to delivering innovative solutions that address the most pressing health and social challenges of our time,” says Fleuranvil. “Our expanded behavioral health division enables us to deliver the kind of transformative, evidenced-based impact that traditional marketing and public education alone cannot achieve in persuading people to get the help they need when they need it.”
With a proven track record of success and a team of experts at the forefront of the field, Blueprint Creative Group’s expansion underscores its commitment to using science and creativity to drive positive change in the world.
Founded in 2007, Blueprint Creative Group is an SBA 8(a) certified woman-owned strategic communications agency that supports government and institutions with enterprise-wide communications, public affairs support, health and science communications and multimedia development. As a consultancy, the agency doesn’t approach communications as a standalone function and instead, integrates with strategic planning to ultimately drive business and organizational impact.
To learn more about Blueprint Creative Group’s capabilities, visit blueprintcreativegroup.com