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CLIENT
MIAMI NFT WEEK
SERVICES
GO-TO-MARKET STRATEGY
MEDIA RELATIONS
SPONSORSHIP SALES
PRODUCTION & PLANNING
Situation
As one of the country’s leading research universities, the University of Utah is leading in human genetics and has amassed the world’s largest genetic database. With four hospitals encompassing the University of Utah Health System, the university has built a reputation for value in healthcare and is one of three universities that has mastered price transparency in healthcare.
As U of U continues to pursue breakthrough research across various medical disciplines, there is also a need to raise the university’s profile nationally and internationally by celebrating the institution’s most stellar research and clinical achievements.
Billionaire Mark Cuban provided the keynote at Miami NFT Week
Implementation
We found that the university had internal voices that needed to be championed and that the bigger opportunity was the chance to collaborate globally with researchers from around the world. We developed a communications strategy to build thought leadership and leverage that into the institution’s value proposition.
We secured feature story placement in Forbes, Physician’s Weekly and other media outlets on behalf of U of U, and also worked to define what the positioning of its health system should mean to the consumer.
Blueprint’s data points
4,000+
in-person
attendees
attendees
3.1 m
millions in ad impressions
7 figure
sponsorship dollars Blueprint secured
3 days
high value Miami-centric production
The Results.
More than just a tech conference, Miami NFT Week is part of a greater economic development strategy to relocate high growth and emerging companies to the Miami market.
The Blueprint Creative team equipped the organizers with a rock solid go-to-market strategy that eventually yielded 7-figure sponsorships, national and international media coverage, and more than 4,000 in-person attendees and another 3,000 attending in the Metaverse.
The success of our work secured our position to produce an even bigger 2023 conference.
Multimedia Production
Miami NFT Week was a multimedia production of a 100,000 sq ft conference venue that included branding the entire venue facade, staging, sound and installation of conference branding and signage; design and set up of nearly 100 vendor booths; brokering and negotiating 7-figure sponsorships including two $250,000 title and presenting sponsors; vendor management; marketing and public relations; logistics management; celebrity outreach and speaker management; advertising and ticket sales.
We designed an interactive conference website to host ticketing, an interactive conference agenda and the virtual conference.
The entire 100,000 sq ft conference venue was rebranded with facade wrapping and signage installed.
University of Utah
Delivering enterprise-wide communications for the University system.
Interested in our Conference Planning work?
Got a major conference that needs production management? Interested in learning about our success with Miami NFT Week? Drop us a line to get the conversation started.