01.
Florida A&M University
02.
Situation
As one of the largest Historically Black Colleges and Universities (HBCU), Florida A&M University (FAMU) has a legacy to preserve that spans more than 133 years. That legacy requires proactive response to crisis, reputation management, and continuing to tell the legacy story so that recruitment, financial giving, and alumni engagement is sustainable.
Blueprint Creative was retained by various departments and functions across FAMU and in various capacities. As insiders in the higher ed sector, we understood the challenges ahead in a changing educational landscape, but we also saw the opportunities. Our impact was to exploit those opportunities for good.
03.
Insight
Awareness wasn't the issue. Evolving the university's value proposition is where we could have the greatest impact.
04.
The Execution
Blueprint Creative worked with FAMU on its digital transformation to lead the School of Graduate Studies in the launch of its online degree program. The impact we made ensured that the newly launched program met enrollment objectives.
Crisis Response
One of our toughest roles at FAMU was leading the university through a national crisis following the hazing death of one of its students. Our crisis response had to be swift and proactive.
We led an audience engagement campaign to restore the university's annual bowl game to a 32% attendance growth.
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