A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat's participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but suffer as a result of a weak approach to branding and positioning their non-profit. Since one of the reoccurring themes in the #nptalk chat was about how to effectively brand a non-profit so that its mission, messages, and core values are well communicated to stakeholders, the next few posts will do just that- teach non-profits the importance of designing a multi-layered marketing strategy that effectively brands and positions their organization. Though targeted to non-profits, this information is useful and applicable to any type of organization whether non-profit or for-profit. Since the definition of a brand is often times blurred, we'll start this series here. What is a brand?

United Technologies Corp. (NYSE: UTX) is donating $100,000 to INROADS, the nation’s largest non-profit provider of paid internships for talented, diverse students of all backgrounds, to support new mentorship programs for high school and college students. UTC announced the contribution Wednesday during an INROADS New England Region Alumni event.  The contribution strengthens UTC’s 25-year partnership with INROADS and demonstrates the company’s continuous commitment to attracting the best and brightest employees. “Innovation is critical to UTC’s success in a competitive global economy,” said J. Thomas Bowler Jr., UTC Senior Vice President, Human Resources and Organization. “INROADS is an important pipeline of high-performing employees with diverse perspectives who become catalysts for creative product and process solutions across our businesses.”

The breaking news of Osama Bin Laden's death proved the massive power of social media. Before President Obama could formally announce the death of Bin Laden, records were already being broken with 3,000 Tweets per second, which totaled to 12.4 Million Tweets per hour or 27.9 Million Tweets in just 2 hours according to @Mashable. In fact, the first Tweet to break the news of Bin Laden's death was “I am told by a reputable person they have killed Osama bin Laden. Hot damn," Tweeted by Keith Urbahn (@keithurbahn), Chief of Staff for the Office of Donald Rumsfeld and Navy Reserve intel officer.