Tag: small business PR

  • What’s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy

    What’s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy

    PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)…and the measurement tool used is usually based on how many media hits or feature story placements are secured. When that doesn’t happen, it’s back to the drawing board…but the truth is that PR is much more […]

  • How to Get the Most Out of Press Releases

    How to Get the Most Out of Press Releases

    People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can’t do anything with the release in the first place. Small businesses especially fall for the belief that press […]

  • 7 Tips to Accomplishing Marketing Goals in 2012

    7 Tips to Accomplishing Marketing Goals in 2012

    In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public […]