Setting a Guinness World Record™ is monumental and symbolic. Building a symbol of unity as a community of villages representing diverse cultures – and then doing so while setting this world record – is even larger than life. Blueprint Creative Group is managing the marketing communications, PR execution, and social media fundraising strategy for Connecting Our Cultures as the non-profit organization sets a monumental Guinness World Record™ for the world's largest Sukkah made solely out of children's colored building blocks. A diversity of cultural organizations representing a ethnic and cultural groups are coming together as part of this UNITY Project to build this record setting Sukkah, which is symbolic of a community working, building, and thriving together.