Tag: messaging strategy
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What President Obama’s Gay Marriage Support Teaches Non-profits About Messaging
For just a minute, let’s set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective for how your non-profit mobilizes supporters towards a specific call to action. Timing…it’s all about timing. To the right people, with the right message, at…
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20 Point Crisis Communications Checklist for When Disaster Strikes
The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, faced public humiliation, and sometimes even suffered sales. The truth is that is…