Tag: Mary J Blige Burger King
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Brand Failure | Burger King’s The Crispy Chicken Song: Marketing to Multicultural Consumers Isn’t Rocket Science
I’ve seen it all the time…failed attempts at marketing to multicultural consumer segments with mass efforts using general market insights. These marketers seem to think that if you stick a Hispanic or African-American face in the messaging or ad that it’s a home run when the truth is that penetrating these demographic segments means so…