Tag: fundraising strategy
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Non-profits Need to Learn When to Quit and When to Stick
I recently had a conversation with a frustrated non-profit founder…the kind of frustration where you’re stuck and don’t know what to do next and what went wrong. This non-profit was frustrated because their big, great idea for a cause campaign was failing big time — failing to pick up traction and buy-in from the media,…
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Is There An Art to Fundraising?
You’ve written what you believe to be the perfect appeal letter or email targeted to your donors. You’re sure that this time around your call to action will drive an influx of new donations and inspire passive donors to contribute to a specific giving campaign. So the letter is good to go and ready to…
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7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public…
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Lessons on How to Make Your Non-profit Successful
I was invited earlier last week to serve as a panelist for the Miami-Dade Chamber of Commerce’s Business Empowerment Networking Series (BENS) “Mission Possible: How to Make Your Non-profit Successful.” The keynote speakers were Norman Wedderbrun, President & CEO of Make a Wish Foundation of South Florida; Javier A. Soto, President & CEO of The…