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b2b marketing strategy
15
August, 2020

Most B2B brands suck. Here’s how to build brand for a B2B business

In: B2B Marketing, Blog
Tagged as: brand building, business marketing consultant, content strategy

B2B businesses typically fail to think about branding in the larger context of how it builds thought leadership, establishes credibility, raises awareness, and organically drives sales and new business growth.

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demand-generation B2B
14
August, 2020

12 ways to transform your B2B marketing into a lead generation machine

In: B2B Marketing, Blog
Tagged as: account based marketing, B2B lead generation, content development, demand generation

By implementing all 12 of these approaches, the goal is to improve organic pipeline acceleration, lead generation, conversion rates, and brand awareness.

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architecture-marketing-ideas
14
August, 2020

Architectural firms don’t have to be boring on social media. Here’s how to create content

In: B2B Marketing, Blog

The right way to build brand on any platform is to create real value, and one of the most practical ways that B2B businesses can do this is by either becoming an educational brand or by acting like a media

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B2B business strategy
13
August, 2020

Content is undervalued in the B2B world. Here’s how content builds brand

In: B2B Marketing, Blog
Tagged as: content strategy, thought leadership

Content is undervalued because it's under utilized in the sense of it being the driver to building brand, accelerating your sales pipeline, driving thought leadership, and expanding your digital footprint.

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