B2B businesses typically fail to think about branding in the larger context of how it builds thought leadership, establishes credibility, raises awareness, and organically drives sales and new business growth.
Most B2B businesses do 90% selling and 10% marketing. Instead, it should be the reverse: 90% marketing and 10% selling. Here's how to adapt to the customer journey.
By implementing all 12 of these approaches, the goal is to improve organic pipeline acceleration, lead generation, conversion rates, and brand awareness.
The right way to build brand on any platform is to create real value, and one of the most practical ways that B2B businesses can do this is by either becoming an educational brand or by acting like a media
Content is undervalued because it's under utilized in the sense of it being the driver to building brand, accelerating your sales pipeline, driving thought leadership, and expanding your digital footprint.