Month: May 2012
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And the Tweet of the Week Goes to: Billionaire T. Boone Pickens vs Rapper Drake
What do you get when a multi-award winning 25-year old rapper and an 84 year-old billionaire energy tycoon has a Twitter exchange? You get more than 24,000 retweets. That’s what happened when Drake’s Tweet to his 7.4 million followers got upstaged by billionaire T. Boone Pickens of BP Capital who’s ranked as the 330th richest…
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Will Daytona Beach Finally Focus On Branding Itself As A Destination?
When you think of Daytona Beach, FL, what’s the first thought that comes to mind? Daytona 500. Bike Week. Spring Break. While those are major associations for the area, I doubt it’s enough to drive year-round visits. So the City has decided to focus more on marketing and increasing it’s leisure and convention travel. That’s…
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What President Obama’s Gay Marriage Support Teaches Non-profits About Messaging
For just a minute, let’s set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective for how your non-profit mobilizes supporters towards a specific call to action. Timing…it’s all about timing. To the right people, with the right message, at…
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Lessons From the Top City Tourism Agencies on Twitter
We love infographics, and this one makes a very compelling case for why tourism brands need to do more than just focus on Facebook. Twitter does a spectacular job of driving two-way engagement with prospective visitors and can be a great tool for creating engaging conversations around the experiences of the destination. If there’s one…
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Non-profits Need to Learn When to Quit and When to Stick
I recently had a conversation with a frustrated non-profit founder…the kind of frustration where you’re stuck and don’t know what to do next and what went wrong. This non-profit was frustrated because their big, great idea for a cause campaign was failing big time — failing to pick up traction and buy-in from the media,…
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Is There An Art to Fundraising?
You’ve written what you believe to be the perfect appeal letter or email targeted to your donors. You’re sure that this time around your call to action will drive an influx of new donations and inspire passive donors to contribute to a specific giving campaign. So the letter is good to go and ready to…
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The Impact of Mobile Usage and Social Behavior in Travel
Travel brands will have to rely more on mobile and digital marketing than on traditional marketing programs according to this infographic. Our always connected society means that travelers are relying more on mobile and social networks to make their travel decisions. This means that travel and destination brands not well positioned to take advantage of…
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The Key to Competitive Positioning for Destinations and Tourism Brands
I recently received an RFP for a Caribbean tourist board seeking an agency to design and manage high visibility tourism programs. Obviously the objective is to competitively position their destination against competitors so that it’s top of mind to travelers. After reviewing the scope of work, it led me to think about how travelers choose…