In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public perception, and ultimately, sales. What other challenges is your company faced with? Is it generating media visibility, deepening brand visibility, remaining competitive, making the leap into social media, being more creative with your customer engagement tactics, or is your company simply faced with typical growing pains? Below are 7 tips to accomplishing your marketing goals in 2011.
It still amazes me how a large majority of non-profits are such laggards when it comes to marketing and especially with social media. I know that marketing budgets are especially tight these days, but that's still no excuse why many organizations fail to create real social media engagement programs. We moderate a webinar for non-profits on how to use Twitter to fundraise, brand, and connect with supporters. Trust you me when I say there's a huge potential being missed by non-profit who fail to actively use social media to activate online audiences and connect with prospective donors, volunteers, and brand evangelists. In a recent study we conducted with CEOs and senior executives at non-profit organizations across the country, we found that non-profits were just scratching the surface with social media with regards to fundraising, building cause awareness, and engaging current and prospective donors and supporters. While there are some organizations who do an outstanding job, this is still the exception and not the norm.