It was inevitable, and we knew it was coming. Citizen journalism, downsizing, social media takeover, Kindle, less print more digital...it was the sign of the times. A sign that print media was changing and changing fast. With less eyes on print and more online, newspapers and magazines alike had to think fast. How do we continue being the timely source of news and information while competing with online news and citizen generated news all while remaining profitable? After all, with news paper subscriptions shrinking and advertising dollars diminishing, newspaper executives knew that they had to tap into a new source of revenue generation.
Let's face it. Lebron James, Dwayne Wade, and Chris Bosh (Notice the Miami Heat connection?) are all great players, but without Eric Spoelstra as head coach the dynamic trio are essentially useless as a team. Steve Jobs, founder and CEO of Apple, but without his Board of Directors, CFO, and other executives, Apple couldn't become the giant that it is today. Likewise, President Obama is our president whom we put our trust in to effectively run our country, but without his team of advisors and economists, he's useless alone. Get my drift? No man is an island. We all need coaches to guide, direct, navigate, and check us. Even the best of the best needs a team of coaches or advisors or economists, if you will. Otherwise, the man as an island becomes ineffective. The same logic applies in business, but it's startling to see the number of small to mid-size businesses and organizations who go at it alone. They spend the time developing the business, painting the picture of how the vision is to be carried out and what it will look like, yet are not equipped with the tools (coaches) who will provide the color to paint with.
It seemed to have come from nowhere as if that infamous @Krispy Kreme "Hot Now" light came on. All of a sudden the Twitter universe lit up with talks about it, and if you weren't expecting it, I guarantee you were left wondering Who? What? When? Where? and How? Like a cult following, the Miami Food Trucks trend is like the guilty pleasure of "Keeping Up With the Kardashians" when you know you should be keeping up with your New Year's resolution of "Eat Right, Live Right, & Workout". But just like "Keeping Up With the Kardashians" you just want more. The Miami Food Trucks have rallied up Food TweetUps where dozens, if not more, Food Trucks meet up at designated locations and droves of cult followers convene for the juiciest burger, mamacita's best Cuban dish, and a taste of the Caribbean. And we're not talking about the old style food carts that you were too afraid to eat from. These food trucks are gourmet and outfitted to compete with any brick and morter restaurant.