Tag: marketing communications plan
-
What’s in a PR Plan? 5 Key Elements of a Comprehensive PR Strategy
PR is usually seen as a sling shot approach to generating more awareness and ultimately more sales (or customers)…and the measurement tool used is usually based on how many media hits or feature story placements are secured. When that doesn’t happen, it’s back to the drawing board…but the truth is that PR is much more…
-
7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public…