Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit. Being the social media strategist that I am, I dived right into the presentation discussing advanced level strategies for how to convert followers on social media into ambassadors, brand evangelists, and ultimately, supporters. It was not until I was asked by one of the students to start from the very beginning about what Twitter was and how to use it that it dawned on me that there is a major disconnect between social media and non-profit organizations. Obviously, it’s advantageous for non-profits to maximize their communications platform by using social media as an engagement, outreach, and donor cultivation tool. However, I find that the majority of non-profits still lack the understanding of how to use social media to capture and engage audiences.

Client: Timeless Entertainment Concepts Overview: Timeless Entertainment Concepts (TEC) is an events architecture firm with blue-chip clients including Ford, McDonalds, Amtrak, and Virgin Mobile. TEC specializes in creating unique brand activation strategies, interactive entertainment, and unique marketing vehicles which engages consumers and builds affinity…transforming them from passive viewers into brand evangelists.