Tag: brand reputation management
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7 Tips to Accomplishing Marketing Goals in 2012
In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public…
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Epic Failure for Sony PlayStation’s PR Crisis
Last week’s hacking of the Sony PlayStation online network and Sony’s subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who’s managing their Crisis PR department: Sony waited a week before releasing a public statement regarding the hacker attack. With…