In just the blink of an eye, 2011 will be behind us and 2012 will be staring us dead in the face. Besides the normal challenges that come with planning for a new year, many companies simply struggle to maintain top of mind awareness and this eventually has a negative impact on brand positioning, public perception, and ultimately, sales. What other challenges is your company faced with? Is it generating media visibility, deepening brand visibility, remaining competitive, making the leap into social media, being more creative with your customer engagement tactics, or is your company simply faced with typical growing pains? Below are 7 tips to accomplishing your marketing goals in 2011.

Last week's hacking of the Sony PlayStation online network and Sony's subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who's managing their Crisis PR department:

  • Sony waited a week before releasing a public statement regarding the hacker attack. With a powerful network of 77 million gamers Sony can't afford to remain silent because Microsoft and Nintendo would be more than happy to take a chunk of that 77 million. Lesson for Sony: response time is everything to your brand and reputation. When crisis arises, being proactive and sensitive to the situation and the impact it has on customers potentially helps to mitigate the crisis.