Blueprint Creative Group

Tag: Sony Playstation hacking

  • Epic Failure for Sony PlayStation’s PR Crisis

    Epic Failure for Sony PlayStation’s PR Crisis

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    by

    blueprintcreative
    in ,

    Last week’s hacking of the Sony PlayStation online network and Sony’s subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who’s managing their Crisis PR department: Sony waited a week before releasing a public statement regarding the hacker attack. With…