Blueprint Creative Group produces a series of D.I.Y. [Do. It. Yourself.] Marketing workshops designed especially for small businesses and non-profit organizations with limited budgets. The truth is that the current economy has placed a severe financial strain on businesses leaving them with less to work with but with the increasing need to maximize their marketing exposure  in order to remain competitive. Unfortunately, businesses always find themselves reducing their overall marketing budget in a financial crunch when that's probably one of the most necessary expenses for a business. Marketing activities usually have a strong link to an organization's bottom line, and a reduced emphasis on marketing ultimately results in unmaximized revenue potential.