Tag: skittles for Trayvon Martin
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Skittles, Arizona Ice Tea, & Corporate Social Responsibility in the Trayvon Martin Tragedy
If you’re a big brand like Skittles, Arizona Ice Tea, or even a manufacturer of hoodies, how do you respond when your brand is thrust in the media spotlight in the wake of the Trayvon Martin tragedy? Do you sit back as your brand sort of becomes this iconic symbol and watch as your brand…