The last thing a reporter/journalist needs is another press release and a poorly written one at that. From my guess and judging by the number of press releases I see published across news wires on a daily basis, my guestimate is that a journalist receives anywhere from 50-200 press releases in their inbox on any given day. Considering the limited media space available for new stories every day, I'm also guessing that at least 80-90% of those press releases never make it to the news, yet they keep coming. The worst part of it all is that half of those press releases are written by so called PR people and the other half are written internally by some staff person at the company that has the tough job of convincing the media that what they have to share is even news worthy.