There's a new kid on the block named Pinterest. This new platform is all the rave these days and for good reasons. Since May 2011, traffic to Pinterest has increased by 2,702% and counting. Not to mention that Pinterest has become top traffic driver for retailers. So what does all of this mean for your brand's PR strategy? A well executed PR strategy crafts compelling messages for a brand. Similarly, Pinterest is all about storytelling, which makes it a very effective tool for a digital PR strategy. Unlike Facebook, Twitter, and the other platforms, Pinterest is less promotional and more about connecting audiences with the brand's lifestyle through photos and visual content. So if your brand is visual or can convey its messages and lifestyle through imagery, then Pinterest should be added as another tool to engage and communicate with your audience. However, there is a huge BUT about Pinterest, and brands should take notice. Nearly 90% of Pinners (users who pin on Pinterest boards) are women, leaving out an entire demographic of men.