The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, faced public humiliation, and sometimes even suffered sales. The truth is that is not about whether or not a crisis will arise, but when one does the plan of action that should follow to appropriately and strategically handle the crisis so that it does as little damage as possible to the organization. As simple as it may seem, organizations fail during a time of crisis because they lack a pre-established crisis communications plan that they can rely on. During a crisis is never the time to figure out what to do; it's too late and you're in repair and recover mode by now. While an organization can never be fully prepared for the oncoming damage, there are a few tactics to put in place before disaster strikes. 20 Point Crisis Communications Checklist
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