It was inevitable, and we knew it was coming. Citizen journalism, downsizing, social media takeover, Kindle, less print more was the sign of the times. A sign that print media was changing and changing fast. With less eyes on print and more online, newspapers and magazines alike had to think fast. How do we continue being the timely source of news and information while competing with online news and citizen generated news all while remaining profitable? After all, with news paper subscriptions shrinking and advertising dollars diminishing, newspaper executives knew that they had to tap into a new source of revenue generation.