You've written what you believe to be the perfect appeal letter or email targeted to your donors. You're sure that this time around your call to action will drive an influx of new donations and inspire passive donors to contribute to a specific giving campaign. So the letter is good to go and ready to be sent. You hit send and await the donations to start to pouring in...but nothing happens or at least no significant donations have been made. So what went wrong? Meanwhile you see other organizations like Tweetsgiving and charity:Water use the power of Twitter to raise $20,000 or more in just a matter of days, but your cause fails to get that type of buzz.
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