We love infographics, and this one makes a very compelling case for why tourism brands need to do more than just focus on Facebook. Twitter does a spectacular job of driving two-way engagement with prospective visitors and can be a great tool for creating engaging conversations around the experiences of the destination. If there's one thing that today's consumers demand from brands is that they want less selling and promoting and lots more engagement, and that includes tourism and destination brands. Marketing has become more consumer driven making brand-inspired consumer interactions even more critical to how destinations develop high impact visibility programs.