Tag: content strategy
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Most B2B brands suck. Here’s how to build brand for a B2B business
B2B businesses typically fail to think about branding in the larger context of how it builds thought leadership, establishes credibility, raises awareness, and organically drives sales and new business growth.
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Content is undervalued in the B2B world. Here’s how content builds brand
Content is undervalued because it’s under utilized in the sense of it being the driver to building brand, accelerating your sales pipeline, driving thought leadership, and expanding your digital footprint.