Month: March 2015
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A Case Study on Storytelling to Raise Awareness & Inspire Action
ENGAGE & MOBILIZE The Urban League of Greater Miami was outraged at the results of an in-depth teacher quality study commissioned by the National Council of Teacher Quality. The study revealed that the least experienced and ineffective teachers were disproportionately placed in the communities serving Miami’s most vulnerable students, which were largely Black. The study…
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What Etihad’s Error Fare Reminds Tourism Marketers About Millennial Travelers
The Power of Engaging Millennial Travelers: 1 Social media post = 400+ international flights booked within hours by traveling millennials That’s what happened when news got out on social media about Etihad Airways’ Christmas Day error fare. Hundreds of travelers from the massive Nomadness Travel Tribe group booked Eithad flights on Christmas day 2014. The…
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How FAMU Basketball Increased Game Attendance by 800% in 1 Game
The FAMU Basketball program has been nearly winless for the 2014-2015 season, and the impact on game attendance was obvious. With an average of 550 fans in attendance per home game, FAMU Athletics and the university needed to rally fans to fill the stadium for the upcoming rivalry game against Bethune Cookman University. With only…